The Mystery Visitor.
Commission a mystery shopper report for your museum or visitor attraction.
How are visitors experiencing your site; before, during and after?
Most mystery visitor agencies focus on the immediate experience, but we believe that a visit begins from a landing page or social channel, long before that car pulls up in your car park. That’s why our mystery visitor reports are split into three phases, covering the before, during and after visit experience. Each phrase comes with bespoke recommendations for how your visitor experience could be enhanced, and is tailored to your target audience(s).
Here, we focus on the discovery. What are the first impressions of your site online? How easy is it to navigate your site and find key information, how are you being talked about on social media/review sites, and how consistent is this information with the experience on the day?
Before
We focus on the visitor experience. How were your facilities, the interactions with your team, and how easy was it to navigate your site? How did the interpretation help to enhance the visit, and how did the visitor flow affect the way the offer could be appreciated?
During
We focus on how the visit ends, and the immediate days after. What is the last impression visitors are left with? How is your site being talked about by visitors in the subsequent days of a visit? How are they being encouraged to return, or to advocate around their experience?
After
