Seven of the best... brand videos from 2021 (part two)

RNIB

This is brilliant. Sure, you get the idea right from the start, but the reactions are perfect, and it hammers it home well.

Vesak

This is visually remarkable. 8 minutes of pure class. I was mesmerised.

Nivea

This is a really well told story. Forms quite a nice case study for how to tell a decent story in under two mins.

Hiring Chain

Another simple idea (song, in this case), done absolutely perfectly.

NHS & Leena Norms

An example of one of the NHS’ (inspiring) influencer videos around the COVID vaccine. It’s just very very good.

Tommee Tippee

Love the pace of this, and the vibrancy and joy of the whole thing.

Shelter

Great influencer partnership work from Shelter, which has likely helped the engagement here. Clear, well-presented message. Works for me.

Bonus: SRUK charity

Including as a cause that’s very close to my heart. Find out about the symptoms to look out for and how SRUK help support people with scleroderma, raise awareness and fund research.

[Caveat: this is totally unscientific, just based on things I’ve come across and admired]